Yeoul Kang is a graphic designer based in Seoul, South Korea, specializing in branding, editorial, and visual storytelling. She holds a BFA in Communication Design from Parsons School of Design.
Rebranding of the Seoul Jazz Festival 2024, focusing on capturing the vibrant energy of jazz and the cultural essence of Seoul. The overall design features playful line illustrations and a pastel color palette to evoke a sense of warmth, rhythm, and modernity, while highlighting key landmarks and elements of the festival experience.